DAN COVERT

Dan Covert (b. 1981) is an artist and director based in Brooklyn, New York. Across both practices, his work balances precise composition with an openness to chance.

His documentary background and art practice shape how he directs. With an instinct for the moments that reveal personality, his commercials find emotion and humor in the quirks, gestures, and exchanges that make people compelling. Meticulous planning gets Dan to set. Spontaneity is what he’s really after once he’s there—building scenes that leave room for something unexpected to happen.

Dan’s first feature documentary, Geoff McFetridge: Drawing a Life, was executive produced by Spike Jonze and won an Audience Award at SXSW. He’s directed films and campaigns for Apple, Rivian, Peloton, Oatly, and Goldman Sachs.

In his art practice, Dan explores the emotional and formal possibilities of abstraction through dimensional paintings and sculptures. Over fifteen years he has developed a graphic language of organic, decisive forms. Precise silhouettes meet gestural surfaces as he builds up, carves into, and deliberately disrupts his forms, allowing his own mark-making to challenge their apparent perfection. Shapes become echoes and variations of earlier works, expanding a visual vocabulary that balances order with the unpredictability of the human hand.

Dan is represented by the gallery Uprise Art and is the co-founder of the production company Dress Code.